Thursday 3 April 2014

Production companies need to ensure that their short, medium and long term production and capacity needs are met to ensure lasting business success in their industry.  Short and medium term decisions are integral in planning as they will affect future capacity constraints like labour and inventories which will also effect ability to meet demand.

Aggregate operations planning is vital to any major manufacturing or service company,  it ensures that accurate demand forecasts are matched with adequate capacity.  A key features of this plan is ensuring that planners make accurate decisions on output rates of employment levels and changes, inventory levels and changes, and backorders (William J Stevenson, 2011) .  Without aggregate planning there would be chaos in production and demand would never meet capacity and vice versa.  Imagine going to a bank and it never having enough tellers to service its large amounts of customers. The European Journal of Operational Research has published a journal article that not only address the above mentioned issues, but takes into account the environment by having a 'green' supply chain. Green supply chain  management  (GSCM) is unique in that historically the two paradigms of supply chain management and environmental concerns have been in head on collision with each other (Al-e-hashem, Baboli, & Savzar, 2013).  Studies have actually shown that the state of the environment can be easily attributed to the most visible aspects of supply chains, aspects of mode choice include equipment, fuel choice and the type of transportation.  Below are some examples of big companies that have benefited from GSCM:

            "–$15 billion footwear manufacturer Nike decided to remove a toxic compound from its core “Air” shock absorption technology. The company says the environmental innovation did more than reduce waste; it was fundamental to a breakthrough alternative that allowed designers to insert full-sole-length Air in its new shoe, the AirMax 360."

"–To secure its 500,000 farmers a living wage and retain a skilled labour pool, Starbucks pays its farmers 42% more than the going commodity price of Arabica coffee beans. The company has also created fair trade standards that exceed government standards and hired independent auditors to verify compliance."

" –Through its Zero Waste initiative, $312 billion retailer Wal-Mart has so far saved 478.1 million gallons of water, 20.7 million gallons of diesel fuel and millions of pounds of solid waste. Through its 100% Renewable Energy program, the company expects to reduce energy consumption by 30% at all of its new stores in seven years."

(Hochman, 2007)

Like any aggregate plan all inputs and outputs in the process need to be taken into consideration, the information on all outputs and inputs needs to be accurate to ensure forecasts are realistic as possible( Appendix A1).   Time horizons for aggregate planning usually ranges from 2-12 months, once a time horizon has been set and necessary information has been acquired its important to choose the strategy that best fits your organization.  A strategy should be chosen on one of two options; demand oriented options or Capacity oriented options.

Capacity Oriented Options
Demand Oriented Options
·         Leveling strategy
·         Influencing demand
-Changing  inventory levels
-Sales, discounts, rebates, promotions
·         Chase strategy
·         Back ordering
-Hire or lay off workers, overtime/idle time
-Subcontracting or part time workers
-Take orders, ship later counter seasonal products



A levelling strategy focuses on maintaining a steady rate of inventory which involves using sales discounts and back orders to meet demand.  A chase strategy matches outputs to demand and keeps little to no inventory, although inventory costs are reduced there are high labour costs.  Most operations today will use a mix of the above two strategies in order to develop the most cost effective plan.  Another option is using a linear programming model which is a mathematical representation of the aggregate planning problem (William J Stevenson, 2011). Variables are assigned to each of the inputs or output of an aggregate plan and are made into a linear equation.  These equations can be entered into linear programming software to find the lowest cost feasible solution (William J Stevenson, 2011).  The above addressed article found this function to be best suited to green aggregate planning.  Key considerations were maximizing profits and minimizing changes in workforce levels, inventory investments and backorders (Al-e-hashem, Baboli, & Savzar, 2013); which makes sense considering most large scale production operations today utilize just-in-time (JIT).  A key list of variables developed and linear equations specific to green aggregate planning can be found in ( Appendix B1).

 Demand flexibility is the capability of a production system to adapt efficiently to changing market conditions. The need for demand flexibility in aggregate planning is driven by fluctuations in market demand (Sillekens, Koberstein, & Suhl, 2010).  Given the many variables that are accounted for using these equations it is important that your plan is set up to be flexible.  Fluctuations can occur for many reasons but seasonality is the main issue for this, nearly all products have issues of seasonality in at least one its market.  Think of it this way you wouldn't try and use a snowmobile during the summer!
With increases in information technology used in logistics and forecasting optimizing aggregate planning using a linear programming model has become the industry norm (Chen & Huang, 2009).  It allows organizations to easily track each input that goes into the production process this decreases the amount of variability and margin for errors while reducing costs. In addition to rising fuel costs becoming some of the highest costs for production it's important that a plan is in place to ensure maximum efficiency in production.  The concept of green supply chain management is new but is something that will become increasingly important in the future not only on a cost level but the well being of the plant and its people.

Works Cited

Al-e-hashem, M., Baboli, A., & Savzar, Z. (2013). A stochastic aggregate production planning model in a green supply chain: Considering flexible lead times, nonlinear purchase and shortage cost functions. Europian of operational Research , 26-41.

Chen, S.-P., & Huang, W.-L. (2009). A membership function approach for aggregate production planning. International Journal of Production Research , 6-10.

Hochman, S. (2007). Green supply chains. Retrieved 2014, from www.forbes.com: http://www.forbes.com/2007/04/20/green-supply-chains-logistics-cx_sho_0420amr.html

Sillekens, T., Koberstein, A., & Suhl, L. (2010). Aggregate production planning in the automotive industry with special. International Journal of Production Research , 1-20.
William J Stevenson, M. H. (2011). Operations Management. Toronto: McGraw-Hill Ryerson.



Appendix A1

 (Chen & Huang, 2009).  



Appendix B1


 (Al-e-hashem, Baboli, & Savzar, 2013)